The art of storytelling in business has been getting quite the buzz lately. For decades we have introduced this skill in our Persuasion and Influence course. But as storytelling consultant Shawn Callahan, who works with Global 1000 companies including Shell, IBM, and Microsoft, says, “We see lots of people talking about stories but very few telling them.”
Callahan says understanding the simple framework of a story will help.
How do you know if you’ve got a viable story?
*A story begins with a time or place marker (when/where did it happen?).
*It recounts an event, with feeling.
*It includes dialogue (“And then he said…”).
*It has a business point (the reason for telling the story is…).
People pay attention when you tell a story – and stories are remembered. So mining your experience for stories is time well spent. We want to hear! Have you told or heard a good story recently? What was its impact? Join the conversation and click "comments" on our Community of Practice Forum.
Image Credit: AZ https://www.flickr.com/photos/azrasta/