- Tailor your argument to appeal to your audience (because we process things in a way that uses our existing frame of reference);
- Break expectations – in a positive way (If someone expects you to invite them for a drink, invite them to take a walk instead);
- Create desire by offering the possibility of tangible and intangible rewards (e.g. higher profits and a chance to do good);
- Establish credibility – convince people up front that you have expertise and a track record;
- Create a little mystery – don’t be too exhaustive in your initial presentation. In short, leave them wanting more.
We agree with Parr when he concludes that the greatest “masters of attention” create a sense of community with their audience.
We have seen over and over again how establishing common ground with others and recognizing them for their accomplishments predisposes them to listen attentively and respectfully to what you have to say.
We want to hear: How do you capture people’s attention and what do others do to capture yours? To join the conversation, click "comments" on our Community of Practice Forum.