Likewise, Carlos Brito, CEO of InBev, says companies can never grow unless they face up to the negative truth as well as the positive. "I like people that can tell me the good and the bad with the same urgency and clarity," he says.
Hudl, a sports video software company based in Lincoln, Nebraska, has a system for honest feedback that they refer to as #RealTalk. It’s a phrase used to inspire genuine candor among the team. Hudl co-founder John Wirtz says RealTalk— one of six values read off at the start of each company retreat—has been “absolutely critical” to the company’s success.
Not every company has a culture like Hudl’s, but every organization must recognize that candor is an art. While honest feedback about performance is imperative, “brutal” honesty that picks people apart is more demoralizing than enlightening. Getting the balance right ensures that trust will grow and that conflicts can be mined for their productive value.
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