Kelloway insisted she would be quite likely to open an email entitled “orange chocolate biscuits.” Okay, sure. But we all know this kind of ruse will backfire unless orange chocolate biscuits are actually in the offing.
Assuming no desserts are involved, the best subject line, she concluded, was one that conveyed the entire message—so that opening the email wasn’t even necessary. And brevity is the soul of any effective email.
Please let us know: How do you get people at work to open your emails? Share your responses to this weekly discussion question here.