Women best men when it comes to effective leadership. So says the third annual Ketchum Leadership Communication Monitor, a survey that tracks responses from more than 6,500 individuals around the world, examining perceptions of leaders in business, politics, community, non-profit, and organized labor organizations.
Specifically, female leaders around the world topped their male counterparts in four out of seven metrics of effective leadership: “leading by example,” “communicating in an open and transparent way,” “admitting mistakes,” and “bringing out the best in others.” A fifth metric—“handling controversial issues or crises calmly and confidently”—placed males and females near even.
Beyond gender distinctions, the data has important takeaways for all leaders. Those who are respectful and reinforcing, who are willing to admit mistakes, and who openly lead by example will blaze a path to the future. “It’s not about a value judgment on either gender, it’s simply saying what matters to the world now is systematically being displayed more by female leaders than male leaders,” said Rod Cartwright, director of Ketchum’s Global Corporate & Public Affairs Practice.
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