The Glasers
  • Home
  • Courses
    • About
    • Membership
  • Ways To Learn
  • Destination Workshops
    • Bali
  • Trainer Training
  • Results And Testimonials
    • Results
    • Testimonials
  • About Us
    • Meet The Glasers
    • Meet The Team
  • Contact

The 30-Second Rule That Instantly Elevates Every First Impression

4/2/2026

1 Comment

 
Picture
Most people try to impress in the first 30 seconds, but the people who stand out do the exact opposite.

You know that awkward scramble that happens when you meet someone new? Your brain starts auditioning:

​Say something smart. Impress. 
Ironically, the people who make the strongest first impressions do the exact opposite.

They follow the 30-Second Rule and it’s simple...
  • In the first 30 seconds, make the moment about them.
  • Not with over-the-top flattery.
  • Not with forced small talk.
  • Just genuine attention — something that quietly says, “I see you.” 

It can be as small as...
  • “How did you get into this line of work?”
  • “That jacket is great — where’d you find it?”
  • “I’ve heard impressive things about your team. What are you working on lately?

​These aren’t tricks. They’re signals. Signals that you’re curious, present, and actually paying attention.

And here’s the magic...
When you make someone feel good in those first 30 seconds, they walk away thinking you’re the memorable one. Not because you impressed them. But because you made them feel seen. 

So next time you meet someone new, skip the self-promotion. Use those first few seconds to shine the spotlight on them. That’s the kind of first impression that sticks long after the conversation ends.

What’s one small shift you could make in your first 30 seconds with someone that would change the way they experience you? To join the conversation, click "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.

1 Comment

Are Your Words Quietly Draining Your Credibility?

3/11/2026

0 Comments

 
Picture
Stop telling people what you plan to do. Start telling them what you’ve already done.

Writing in Inc. magazine, leadership author Justin Bariso suggests a simple shift:
  • Delete:  “I’m going to reach out.”
    Instead: “I reached out — I’ll let you know what I hear.”
  • ​
  • Delete:  “I’m going to try that.
    Instead: “I tried it — here’s what happened.”

To get started, here are two easy swaps:
  1. Replace “I’m going to…” with “I just…” whenever possible.
  2. If you haven’t done the thing yet, take 30 seconds and do one tiny step — then report that step.

For one week, trade promises for proof — and notice how differently people respond. Let us know how it goes. To join the conversation, click "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.

0 Comments

Why your Employees Are Still Eyeing the Exits (And What Leaders Keep Missing)

2/16/2026

2 Comments

 
Picture


People aren’t quietly disengaging anymore — they’re leaving. And no, a new ping-pong table isn’t going to save you.

According to Gallup’s latest research, here’s what’s actually driving employees out the door — and why many leaders still don’t see it...

  1. People Don’t Feel Cared About as Humans
    This is the biggest one — and the most ignored.  When employees feel invisible, undervalued, or treated like interchangeable parts, disengagement is inevitable. Feeling genuinely cared about by a manager isn’t “soft leadership.” It’s a retention strategy.

  2. Weak Management is Eroding Commitment 
    Many managers were promoted because they were great individual contributors — not because they knew how to lead people. The result?
    • Poor communication
    • Little to no coaching
    • Recognition that’s either rare or nonexistent

  3. People are Guessing What Matters
    Confusion kills motivation. When people don’t understand what’s expected of them — or how their work connects to something bigger — they stop caring. Purpose doesn’t come from mission statements. It comes from clarity. Guesswork isn’t empowering. It’s exhausting.

  4. Growth Has Flatlined
    People aren’t just quitting jobs. They’re quitting stagnation. When learning stops, loyalty fades. Employees want to grow skills, expand responsibility, and see a future. If the answer to “What’s next for me here?” is silence… they’ll find that answer somewhere else.

  5. Burnout Is Being Treated Like a Badge of Honor
    Overwork, constant urgency, unrealistic workloads, and zero flexibility are pushing even high performers to rethink everything. Burnout isn’t a resilience problem. It’s a systems problem. When stress becomes normal, leaving becomes logical.

The Real Wake-Up Call for Leaders

People don’t quit because work is hard. They quit because work feels pointless, draining, and disconnected from any sense of care or growth.

If leaders want to stop the exodus, the solution isn’t perks — it’s people.

What do you do to make your employees feel supported and challenged? To join the conversation, click "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.

2 Comments

Want People to Actually Take Your Advice? Here’s How

1/29/2026

0 Comments

 
Picture
We’ve all been there — giving advice that lands like a brick. Or asking for help and feeling judged. Most advice fails because it comes like a lecture, not a conversation.

Harvard Business Review nails it: Great advice isn’t a monologue — it’s a brainstorm. You don’t need to be a guru. You need to be a collaborator.

Start Doing This:
  • Ask questions before you offer solutions.
  • Share your experience with humility, not authority.
  • Tailor advice to their own messy, real-life situation.

Stop Doing This: 
  • Launch into a lecture without listening first.
  • Assume your advice is a perfect fit.

Bottom line: Think of advice not as a 1-way transfer of wisdom, but as a joint brainstorming session. When it’s done well, people don’t just hear advice — they actually use it!

When was the last time you gave or received advice, and was the conversation satisfying? To join the conversation, click "comments" below, we would love to collaborate.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 

0 Comments

Calling Vs Texting: One Small Shift to Deepen Connection

12/8/2025

0 Comments

 
Picture
If you really want to connect, here’s the science-backed case for skipping the text and making the call...

Texting is the fast food of communication: Quick, convenient, and can leave you wondering what just happened.  A phone call, though?  That’s the home-cooked meal — warmer, more satisfying, and surprisingly good for your emotional health.

According to research from the Greater Good Science Center, hearing someone’s voice does more than pass the time.  It deepens connection, lowers stress, and even triggers oxytocin — the brain’s “feel-good” chemical.  In other words, your best friend’s voice is like an emotional weighted blanket.

Meanwhile, texting can be a minefield.  Without tone or inflection, a simple “Sure” might come off as passive-aggressive.  Add in the dreaded three-dot typing bubble and delayed replies, and suddenly you’re spiraling into “Are they mad at me?” territory.

The impact of calling is especially powerful for older adults.  Studies show that regular phone conversations reduce loneliness and improve emotional well-being.  Just five minutes of “Hi, how are you?” can be medicine.

Sure, texting has its place — coordinating carpools, sending memes, confirming appointments.  But if you want to strengthen a relationship or brighten someone’s day? Do your thumbs a favor and tap the call button instead.

When was the last time you called someone just to say hi, or when someone did the same to you?  To join the conversation, click on "comments" below -- we'd love to hear from you!

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.


0 Comments

Don't Enter Another High-Stakes Conversation Without This Game-Changing Strategy

8/20/2025

0 Comments

 
Picture
Do you walk into high-stakes conversations ready to win… or ready to learn? If your mind’s racing with rebuttals and rehearsed lines, pause. Before you speak, do a quick “Curiosity Check.” It takes five minutes — and it can change everything.
Jeff Wetzler, author of  Ask: Tap into the Hidden Wisdom of People Around You for Unexpected Breakthroughs in Leadership and Life, calls this a mindset reset. Instead of gearing up for battle, you shift from defensive certainty to genuine curiosity. That shift opens the door to insight, connection, and breakthrough.
​

Here’s how to do it:
  1. Spot your starting point. Think of curiosity as a spectrum. On one end: “Self-Righteous Disdain,” “Confident Dismissal,” “Skeptical Tolerance.” On the other: “Cautious Openness,” “Genuine Interest,” “Fascinated Wonder.” Ask yourself: When I hit disagreement, where do I land? That awareness is your launchpad.
  2. Choose your destination. Don’t try to leap from zero to zen. Just pick a mindset that’s one step closer to curiosity. Maybe you move from Confident Dismissal to Cautious Openness. That’s progress.
  3. Ask better questions. What might they be struggling with? What’s not being said? How could my words land? What assumptions am I making? These questions shift your stance—and your impact.

Do you have a critical conversation coming up? How are you getting ready? Are you defensively certain or curious? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses, awarded International Gold for Best Hybrid Learning of 2022.


0 Comments

Try This One Surprising Tool That Bridges Emotion and Reason

7/30/2025

0 Comments

 
Picture
Ever find yourself wishing conversations made more sense? Here’s the twist: Logic alone rarely works. But analogy? That’s a game-changer.

“Life is like a box of chocolates.”
“Like re-arranging the deck chairs on the Titanic.”
“Like putting lipstick on a pig.”

Analogy turns abstract into obvious. It gives shape to fuzzy concepts, making them feel familiar. It connects emotion to reason. So instead of pushing someone to “just understand,” you guide them with comparison, clarity, and context.

Jesper Sorenson, of the Stanford Graduate School of Business, says, “An analogy very quickly gives people a way of structuring their thinking around an otherwise vague idea.” He and his colleague Glenn Carroll teach MBA students to employ analogies in their presentations because they “are more intuitive than other forms of logical reasoning.”

They point out that it is hard to inspire action around a vague, generalized idea. But analogy is a tool that can help people conceptualize in a more concrete manner. 

Want to craft a great analogy? Here’s a quick two-step process:

1️. Know Your Destination: What point are you trying to make?
  • Show your product is better than a competitor?
  • Justify a bold business decision? 
  • Start with your goal — it’s the anchor for your analogy.

2️. Make it a team sport: Gather your crew and brainstorm comparisons together. The more playful the session, the better the ideas.

You might land on something iconic — like Steve Jobs calling the iPod “a thousand songs in your pocket.”

​When it clicks, it sticks.

Do you have a favorite analogy and how have you employed it? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 

0 Comments

Influence Through Story Telling: Make Your Message Stick

6/30/2025

0 Comments

 
Picture
A great story is not just heard; it’s felt. Stories can persuade, convince, and convert. Here are 4 ways to move people to action through storytelling… 

Stories do more than entertain — they persuade. And many successful leaders and entrepreneurs use stories to turn words into impact. For some guidance when it comes to spinning a tale, Will Storrs, journalist and author of A Story is a Deal, shares four storytelling techniques to drive results. 

  1. Make Your Audience the Hero: Your audience must identify with the protagonist or the struggle if you want to persuade them. People engage when they see their own issues reflected. And, as a BBC Storyworks study confirmed, an emotional relationship to a story enhances the listener’s long-term memory.
  2. Keep it Simple: When crafting a story, keep it clear and concise. Avoid jargon and overly-long, abstract descriptions. Reality is complex, but it can be edited for clarity.
  3. Clarify Obstacles and Goals: In a business context the story should have a lesson that relates to a solution offered by your service or product. This encourages belief and prompts action.
  4. Be specific and Concrete: Specifics are memorable because they activate the brain’s visual imagination.

When is the last time you were motivated to action by a story? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.

0 Comments

When Should Leaders Be Positive? Timing is Everything.

6/23/2025

0 Comments

 
Picture
A leader’s positivity at the start of a year or project can have an out-sized impact on team performance ...

It’s no secret that a leader’s positive or negative communication can have a deep impact on how a team performs. Now researchers have studied what effect the timing of positivity might have.

As a study published in Organizational Science showed, timing is everything.  “When leaders expressed a lot of early-term positivity, their employees performed better throughout the year, compared with all other timing (for example expressing more positivity at the mid-point, or end of year, or leaders who were primarily negative at the start).”

Here is the evidence-based advice:
  • Take advantage of early opportunities to be positive. Be enthusiastic about your prospects and ensure that everyone knows why you are glad to be working with them. 
  • The best time for negative feedback might be at the midpoint. The study also revealed that some mid-term correction might inspire your team to go the extra mile…as long as you clarify the steps. Keep in mind that any negative feedback must be fair and substantiated,
  • Some caveats: The findings speak strongly to the timing effects of leaders’ emotional expressions during long-term projects, but less strongly to the timing effects during a meeting or shorter project. Despite this, other research powerfully argues that timing matters when it comes to similar leadership competencies, like expressing gratitude.

Do you recall a leader or coach you worked with whose early positivity inspired you? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022.

0 Comments

Want to Change a Mind? Ask This Question

6/4/2025

0 Comments

 
Picture
The road to less arguing and better problem solving starts with asking one simple question…

Have you ever tried to change the mind of someone you disagree with? Good luck! And yet, psychologists say that remembering one simple question is the first step on the road to less hostility and more productive dialogue. 

Finding common ground may seem unlikely, especially in times like these. But it all begins with listening. Then, for the sake of initially engaging your partner, forget about facts. Regardless of their veracity, reciting a list of studies and statistics will likely just raise defensiveness. 

Beating people over the head with evidence that proves they’re wrong, only makes them more likely to insist they’re right. “People generally put their affiliation with their group and their sense of themselves as a competent and good person ahead of rationality,” writes Jessica Stillman in INC. Yelling doesn’t work either. Stridency might make you feel relief in the moment, but it almost always backfires and hardens other peoples’ beliefs.

So, what’s left? Asking the “magic question.” According to science writer David Robson, author of the 2024 book, The Laws of Connection, you need to convince people of your good intentions for the conversation. Ask them:  Can you tell me more about how you came to think that?” 

Is this enough to have someone do a 180-degree opinion turn? No. But, it is a start. You cannot change anyone’s mind if you don’t convince them you are open to understanding them.

Have you ever tried to change someone’s mind about a deeply held belief? How did that turn out? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 

0 Comments

The One Word You Should Never Use

4/30/2025

0 Comments

 
Picture
Framing things positively has enormous advantages… and there is one negative word you should consider banishing for good…

If you ask someone at Disney what time the park closes, they don’t exactly tell you. What they say is that “the park is open until 10 PM.” This is an example of what Debra Jasper, CEO of Mindset Digital, refers to as “positive priming.” And she thinks it should be applied to virtually every interaction.

“Start with what you can do, not what you can’t,” she advises. If a client asks if you can meet at 2 PM Tuesday, they do not care or want to hear that you are busy. Instead counter with when you can meet: “I can make Wednesday morning work.”  Or, instead of saying, “I can’t get that to you until Friday,” try, “I can get that to you on Friday.” 

Above all, Jasper says, there is a word you might want to banish from your vocabulary. That word is unfortunately. If you look up synonyms for “unfortunate” you get words like “grievous”, “dreadful”, and “disagreeable.” Is this really the tone you want to set?  

The next time you are tempted to begin a communication with “Unfortunately, I can’t…”, pause and rethink. How can you frame this communication positively?  Hint:  Start with the words, “I can.” 

How often do you find yourself using the word “unfortunately” and what could be your substitute? To join the conversation, click on "comments" below. We'd love to hear from you!

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 






0 Comments

We Are All Writers…So Write Like a Pro

4/21/2025

0 Comments

 
Picture
Regardless of whether the word “writer” is in your job title, we are all writers—creating email, cover letters, reports, speeches, blogs, newsletters.  Here are four tips to help you do it much better…

It’s easy to feel frustrated by the writing process, but it's also easy to boost your skills through some simple practices.  Mastering the art of writing will help you be persuasive and prompt others to view you as smarter and more insightful. 

Writing in the Harvard Business Review, Samantha Amber, author and host of the podcast How I Write, offers these tips:

  1. Read your work out loud. Hearing your words brings them to life and exposes flaws like clunky or overly-long phrasing.  If you have said too much or not enough, it will not sound right to the ear.  This is also the very best way to catch typos.
  2. Edit other people’s work. Reviewing the work of others critically and methodically is the best way to help you become more intentional in your own writing. 
  3. Ask: Am I adding value or saying something new? If you are creating content that is already out there and saying it in the same way, think about stopping until you can do more research or get input from someone with expertise in the subject, 
  4. Clear your metaphorical throat. Your first two paragraphs can probably be deleted, or seriously condensed, because most of us spend a lot of time warming up and getting into a groove.  Even if you love those paragraphs, be objective.  Sometimes you must “kill your darlings.” 

What do you have on deck to write next, and which of these tips might help you most?  To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 



0 Comments

Did Your Job Interview Thud?

12/16/2024

0 Comments

 
Picture
If your job interview felt more like a dud than a win, don’t panic until you try these 4 moves…

Writing in Forbes, contributor Caroline Ceniza-Levine notes there are important criteria in deciding who moves on to callback interviews and the ultimate job offer. These include specific accomplishments that match the job description, your fit into the company culture, and your ideas about what you would bring to the role.  

Meanwhile, here’s what you can do while you wait:
  • Send a thank you note to the interviewer detailing your enthusiasm and fit for the job, and follow up with the recruiter. 
  • Continue to look for additional people within the company to advance your application or open doors to other opportunities.
  • Remember that multiple stakeholders typically contribute to the final hiring decision…not just the interviewer.
  • Prepare for future interviews by practicing eye contact (even virtually!) and rehearsing for frequently-asked interview questions like “Tell me about yourself.”

Did you ever feel pessimistic after an interview only to get the job after all? To join the conversation, click on "comments" below.

Learn more about creating a habit around masterful communication with our online learning courses awarded International Gold for Best Hybrid Learning of 2022. 



0 Comments

Your Brain on Gratitude: Happy Thanksgiving!

11/25/2024

0 Comments

 
Gratitude has consistently been shown to lower stress, reduce pain, boost immunity, and improve blood pressure and heart function. Here’s how to spread gratitude not just on Thanksgiving…but always.​

We recently released a micro learning video series on how to express gratitude so it sticks, and these tools are easy to learn.  Neuroscientist Glen Fox has spent his entire adult life studying gratitude. “Grateful people tend to recover faster from trauma and injury, have better and closer personal relationships and may even just have improved health overall.” Fox did an experiment using brain-imaging scans to map which circuits in the brain become active when we feel grateful.

“We saw that the participants’ ratings of gratitude correlated with activity in a set of brain regions associated with interpersonal bonding and with relief from stress,” he said. To up your conscious gratitude, Fox suggests keeping a gratitude journal. On a regular basis, write down what you are grateful for, even if those things seem mundane. The positive effect is cumulative so it’s a good idea to make this a habit. You can also write letters of gratitude to those who have helped you along your way. Says Fox, “I think that gratitude can be much more like a muscle, like a trained response or a skill that we can develop over time.”

When was the last time you actively expressed gratitude, and how did you feel? To join the conversation, click on "comments" below.

​
Create lifetime communication mastery online, with our virtual programs, awarded International Gold for Best Hybrid Learning of 2022.
0 Comments

Silence:  The Secret Weapon

11/18/2024

0 Comments

 
Picture
To get what you want, try saying nothing, or in the words of our book title, Be Quiet, Be Heard…

“A well-deployed silence can radiate confidence and connection. The trouble is, so many of us are awful at it.” So writes Rachel Feintzeig in the Wall Street Journal, and we couldn't agree more. Most of us rush in to fill any void in a conversation, but remaining still can reap untold benefits.

Strategic silence can help in negotiations and selling. Instead of countering every point, try embracing a pause and soon you may find your counterpart jumping in with valuable information that will help you understand their needs and close.

Sometimes holding your tongue can feel like going against biology. Humans are social animals, says Robert N. Kraft, professor emeritus of cognitive psychology at Ohio’s Otterbein University. “Our method of connecting — and we crave it — is talking.” For years, Kraft assigned his students a day without words, and many students also found that when forced to stop talking, they bonded better with their peers.

Without pauses, we’re generally worse speakers, going off on tangents, stumbling over sounds, offering TMI (too much information), and maybe saying things we later regret. We can also put undue stress on ourselves, as talking to excess can raise our blood pressure, adrenaline and cortisol.  So, the next time you are unsure of what to say, try saying nothing at all.

Can you recall an instance when staying quiet helped you get what you wanted? To join the conversation, click on "comments" below.

​Learn more about creating a habit around masterful communication with our 
online learning courses awarded International Gold for Best Hybrid Learning of 2022. 





0 Comments
<<Previous
    Picture

    Sign Up for Our
    Weekly Communication
    Capsule Blog

    * indicates required

    RSS Feed

    Archives

    April 2026
    March 2026
    February 2026
    January 2026
    December 2025
    November 2025
    October 2025
    September 2025
    August 2025
    July 2025
    June 2025
    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All
    BreakThrough Conflict
    Children & Young Adult
    Communication
    Community Of Practice
    Hardwiring Teamwork
    Leadership
    Persuasion And Influence

Links
​Communication Capsule Blog

Press/Media Resources
​Learning Products

Organizational Culture Survey
III Survey
​
Get In Touch
[email protected]




​
Glaser & Associates, Inc.
Executive Offices
1740 Craigmont Avenue, Eugene, OR 97405
541-343-7575 | 800-980-0321


Privacy Policy | Terms & Conditions
© 2025 Glaser & Associates. All Rights Reserved.
  • Home
  • Courses
    • About
    • Membership
  • Ways To Learn
  • Destination Workshops
    • Bali
  • Trainer Training
  • Results And Testimonials
    • Results
    • Testimonials
  • About Us
    • Meet The Glasers
    • Meet The Team
  • Contact