Brainstorming: The Silent Storm

Brainstorming meetings are a widespread practice, but brainstorming may actually be counterproductive when it turns into a blurt-fest, with early—and often least creative ideas—given an inordinate amount of attention.

"Early ideas tend to have disproportionate influence over the rest of the conversation," says Loran Nordgren, a professor at the Kellogg School of Management, in a recent Fast Company article. Her studies show that groups in which individuals write first and share ideas in an organized manner afterward generate 20 percent more ideas than “shout it out” forums.

We are not surprised!  For years we have taught a collaborative protocol for brainstorming in which the first step is silence. For two minutes, team participants reflect on the question in writing, unconstrained by convention. Phase 2 involves round robin input where each group member shares one idea at a time until all ideas are recorded in the group memory (on flip chart paper). The key in this step: No evaluation! Initiating brainstorming with these two phases eliminates disproportionate influence of early ideas—and brings the quietest voices into the meeting.

We want to hear: What have been your brainstorming experiences?  Were the meetings more or less productive when speaking or writing came first? Please share your responses here.