“Every week, I get invited to another “must attend” business event sure to be full of important people who could affect my business. I know I should go, but it’s a chore. All too often, I end up standing in a corner clinging to the one person I know, feeling guilty that I’m not taking advantage of the situation.”
So writes Rebekah Campbell, CEO of Posse.com, a social search engine for which she—a self-confessed introvert—managed, shyness aside, to raise $3 million in start-up funding. Writing in The New York Times, Campbell says, ”I recognize the importance of this type of activity, so I stick to it — primarily because a few chance encounters at events have led to relationships that have made all the difference in my business. I have to accept that networking doesn’t come naturally to me…So I’ve developed techniques to help me form relationships and improve, even enjoy, the networking process.”
Among her ideas:
Are you ever (even secretly) uncomfortable at networking events? What strategies do you use to overcome your reticence? To join the conversation, click "comments" below.
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