Honing Your Elevator Pitch
Every movie started with a logline, a one or two line synopsis to grab the attention of studio executives. For Jaws, it was: A police chief, with a phobia for open water, battles a gigantic shark with an appetite for swimmers and boat captains, in spite of a greedy town council who demands that the beach stay open.
Every business proposal should similarly be able to be summed up in a “grabber” elevator pitch – so-called because it could be delivered in a brief ride between floors, or in any situation where someone first asks, “What does your product or company do?” Take the pitch for Google’s original startup: Google organizes the world’s information and makes it universally accessible.
Harvard Graduate School of Design Instructor Carmine Gallo, author of Five Stars: The Communication Secrets to get from Good to Great, offers guidelines for crafting a clear, concise pitch that captivates:
What is your process for coming up with an elevator pitch? Does your entire team use the same message? To join the conversation, click "comments" above.
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2/13/2020 03:51:23 am
I now use an elevator pitch to get a NO, that's right I am looking for a NO as quick as I can. I learned this approach when I studied to become a WHY coach on Denver, Colorado with the Know Your WHY group. This way I can sort my way through a crowd and find the YES I am looking for. If sales is 80% rejection (AKA failure) and if I have an elevator pitch designed to get a yes, I set myself up for rejection 80% of the time. If my pitch is looking for a NO then I set myself up for 100% success, 80% of the time my pitch works getting a NO + 20% of my YES crowd.
3/3/2020 09:25:32 am
Sometimes your willingness to get to no is the only way to get to yes. Thanks for staying in touch Glen.
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