How to Capture Someone's attention
In one way or another we all vie for attention—whether pitching an idea or trying to be recognized for the good work we do. In his new book, Captivology: The Science of Capturing People’s Attention, recently profiled in Business Insider, author and investor Ben Parr summarized research on top attention-getting triggers.
We agree with Parr when he concludes that the greatest “masters of attention” create a sense of community with their audience.
We have seen over and over again how establishing common ground with others and recognizing them for their accomplishments predisposes them to listen attentively and respectfully to what you have to say.
We want to hear: How do you capture people’s attention and what do others do to capture yours? To join the conversation, click "comments" on our Community of Practice Forum.
7/21/2015 03:02:03 am
As a trainer I find the quickest way to capture almost anyone's attention is to identify WHY they are in their environment (training, work, play...) If a person wants a vacation - make it a joyful, fun experience! The person that is analytical needs FACTS and figures -- do the research and be prepared. The person that is action oriented needs to be given the knowledge and skill to DO the task at hand in a short amount of time - or they lose interest quickly and not engage. The person that values relationship wants to understand your 'history' and share theirs - especially when it comes to sharing family and pet stories... In short, I suppose the quickest way to engage anyone is to first listen, research, and understand what their mode of receiving is. You can gather the necessary information by listening intently, and asking clarifying questions using their own words. ( Them: This idea will revolutionize the way widgets get to the market. Me: This will revolutionize the way widgets get to the market? Tell me how! ) Most important rule of engagement - give your full attention. Don't look over their shoulder or around the room to see who else is there or stategize your next interaction - spending 5 minutes giving your full attention establishes rapport as well as your communication credibility.
7/21/2015 04:47:00 am
Thanks for this Deb. Certainly explains why you are such a dynamic and resourceful trainer. Aristotle would give your comment 2 thumbs up! He said: "The fool persuades me with his reasons, the wise man with my own"
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