In one way or another we all vie for attention—whether pitching an idea or trying to be recognized for the good work we do. In his new book, Captivology: The Science of Capturing People’s Attention, recently profiled in Business Insider, author and investor Ben Parr summarized research on top attention-getting triggers.
We agree with Parr when he concludes that the greatest “masters of attention” create a sense of community with their audience.
We have seen over and over again how establishing common ground with others and recognizing them for their accomplishments predisposes them to listen attentively and respectfully to what you have to say.
We want to hear: How do you capture people’s attention and what do others do to capture yours? To join the conversation, click "comments" on our Community of Practice Forum.