Moderating a Panel Like a Pro

Participating in a panel discussion can be stressful: Speakers must be concise and careful of interrupting or overlapping, all while effectively communicating their point of view. Moderating such a discussion can be even trickier. Moderators must impose order on a group of strangers and organize disparate perspectives into a coherent conversation.

Writing in The Harvard Business Review, professional speaker, author and Duke University business professor Dorie Clark, offers four strategies for promoting a meaningful exchange.

1. Prepare your panelists: No one should fly blind. Consider a pre-event conference call or solicit their thoughts on the topic via email. Consider sharing key questions you will pose.
2. Work for the audience: Cut off verbose panelists while allowing them to save face. You can capture their attention by simultaneously making a hand gesture and breaking in verbally, using a positive statement like, “That’s an interesting point, Joe, and I’d love to hear the others respond.”
3. Follow the flow of dialogue: Certainly, all panelists should get a chance, but “fair” doesn’t always mean “equal.” Address questions to the panelist with the most expertise in that area, rather than letting everyone go “in turn.” (Tweet it!)
4. Follow up: When panelists say something interesting, or confusing, jump in with a “Tell me more,” or “What do you mean by that?” This enables the conversation to go deeper.

All in all, stay active and alert. It is your job to choreograph a positive experience. Don’t sit back and assume things will take care of themselves.

Have you ever moderated a panel discussion, and what are your caveats to those doing it for the first time? To join the conversation, click "comments" above.
 
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