Change can seem frightening. So it’s not uncommon for individuals—and organizations—to resist new ideas and default to justifying their current behaviors. However, a new study suggests that focusing on important values is a less threatening way to initiate new behaviors.
Researchers used brain scanning to observe how people respond when given advice about positive behavioral change (e.g. increased exercise). Before being given the advice, half the group was given a self-affirmation exercise involving thinking about a value important to them. The hope was that these kinds of thoughts would trigger activity in the part of the prefrontal cortex responsible for processing information about ourselves. Then each participant was tracked to determine whether or not they heeded the advice.
The result: Those primed with self-affirming thoughts not only displayed a lot more activity in this part of the brain, but also engaged in actual behavioral change in the following month. The control group showed no changes.
We believe priming for change with shared values can be incredibly valuable in an organization. Leaders can inspire others to embrace change by affirming the long-term goals of their organization and emphasizing the ultimate good that can be accomplished.
We want to hear: How have you been successful in initiating change—either on a personal or organizational level? What over-arching values have helped you navigate change? Join the conversation and click "comments" on our Community of Practice Forum.