There is something behind the phrase “the voice of reason”, writes Amy Ellis Nutt in The Washington Post. According to a new study, the human voice is more persuasive than the written word.
The study, published in Psychological Science, asked 300 subjects to listen to or read arguments about controversial issues. Afterward, when those subjects were asked to judge the person who communicated the argument, those who listened via video or audio, were less dismissive than those who read a transcript – even if they disagreed with the content.
“When two people hold different beliefs, there is a tendency not only to focus on that difference of opinion but also to denigrate one's opposition,” the study's authors wrote. It turns out that vocal cues, absent in written communication, have the ability to create a more positive perception of an adversary.
The bottom line: Even though social media enables the written word, try to talk to people you wish to persuade. Use “the voice of reason” to your advantage (Tweet it!).
Do you find you are more easily persuadable by voice than text or email? Do you try to speak to those with whom you have a difference of opinion? To join the conversation, click "comments" above.
If you would like to read more about creating a habit around masterful communication, check out our book: Be Quiet, Be Heard: The Paradox of Persuasion