The Ancient Art of Persuasion
In the modern world, persuasion is an integral business skill—for entrepreneurs, salespeople, job candidates, politicians, and leaders of people and projects. We have long said that one of the greatest masters of the art of persuasion lived thousands of years ago.
The great Aristotle shared his secrets in his classic Rhetoric. And recently, Harvard instructor Carmine Gallo, author of Five Stars: The Communication Secrets to Get from Good to Great, summarized a number of them in the Harvard Business Review:
Whether or not you are familiar with Aristotle, do you find you use any of these techniques when you try to persuade? Which do you find most effective? To join the conversation, click "comments" above.
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