The Language of Habit

Want to create a positive new habit? Consider the language you use. A study published in the Journal of Consumer Research tested the words people use when confronting temptation. One group was instructed to use the words "I can't" while the other used "I don't" when considering unhealthy food choices (“I can’t eat sugar” vs. “I don’t eat sugar”). When the study finished, subjects were offered a chocolate bar or granola bar as thanks. While 39 percent of those who used the words "I can't" chose the granola, 64 percent of those in the "I don't" group picked it over chocolate.

The study authors believe that saying "I don't" rather than "I can't" provides greater "psychological empowerment." For example, by saying, “I don’t smoke,” we reinforce our commitment by making non-smoking part of our identity.

We believe this finding can be applied to communication habits as well. Consider the power of saying “I don’t interrupt” or “I don’t use silence as a weapon.” If you want to build a positive communication style, try identifying yourself as someone who “doesn’t” engage in unproductive communication.

We want to hear:  Is there a habit you want to break? How does substituting “I don’t” for “I can’t” work for you?  Join the conversation by clicking "comments" on our Community of Practice Forum.

---